Purple Gut logo — spiral mark of the San Diego biodiverse ferment maker

    YOU ARN'T DEAD. WHY IS YOUR FOOD?

    YES.
    IT'S ALIVE.

    On purpose.

    Real. Fermented. Never heat-pasteurized or w/ Vinegar. The living microbes in this jar are the whole point.

    Keep going

    THE JARS

    WHAT'S ACTUALLY IN THE JAR

    Real ingredients. Clearly listed. Nothing hidden.

    Jar of Purple Gut American Kimchi — biodiverse, alive and live-fermented in San Diego

    American Kimchi

    Bold, funky, a slow-building heat. · Medium heat

    Ingredients

    Red + Napa Cabbage, Daikon Radish, Carrot, Green Onion, Gochugaru, Garlic + Ginger, Shiitake + Kombu, Apple + Agave Syrup, Sea Salt.

    What that means

    • GochugaruKorean chili flake — no vinegar burn.
    • Shiitake + KombuSea-and-earth umami, plant-based.
    • Apple + Agave SyrupWild sugars that feed the microbes.

    The truth

    MOST "FERMENTED FOOD" ON SHELVES ISN'T ALIVE ANYMORE.

    Heat pasteurization stops fermentation and kills the live cultures. We never do it. Purple Gut is biodiverse, wild-fermented, and contains live cultures in every jar.

    • No artificial preservatives
    • No synthetic colors
    • No heat pasteurization
    • No vinegar shortcuts
    • No hidden ingredient blends
    DON'T KILL IT.
    Eat life.

    The process

    FERMENTATION DOES THE WORK.

    1. PREP

      Vegetables and seasonings prepared in nutrient-dense batches.

    2. SALT

      Salt creates the environment for controlled fermentation.

    3. FERMENT

      Wild fermentation over time, monitored throughout.

    4. CHECK

      We track acidity and temperature on every batch.

    5. KEEP IT COLD

      Jarred biodiverse, refrigerated, never heated.

    Storage

    WHY THE FRIDGE?

    It's alive, remember? Refrigeration slows continued fermentation and protects quality. Purple Gut is never heat-pasteurized, so it lives in the cold.

    Keep refrigerated

    Behind the jar

    MADE ALIVE IN SAN DIEGO.

    Purple Gut founder packing jars of biodiverse purple kraut in the San Diego kitchen

    We started Purple Gut to make bold fermented foods with recognizable ingredients, careful process, and flavors people actually crave.

    FEED YOUR CURIOSITY.
    THEN YOUR FRIDGE.

    @purplegut_sd